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How to get the BIGGEST Bang for your BUCK in Medical Marketing:
Guerrilla marketing & Healthcare – Part I

June 22, 2010

Healthcare Marketing – Guerrilla Style I recently gave in an interview with Physicians Practice Magazine about ways doctors can use “guerrilla marketing” tactics to improve the profitability of their medical practices, and the interviewer posed an interesting question. She asked “Are traditional marketing methods just no longer working?” We didn’t have the time to fully [...]

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Making the Most of Your Medical Practice’s Website

June 16, 2010

Are you maximizing your medical practice’s website’s ROI? Developing a Web site for your medical practice is an excellent strategy for improving your visibility in the marketplace, attracting new patients, and strengthening your other marketing efforts. Most medical professionals make the mistake of letting their websites simply stand alone in cyberspace, but to maximize the [...]

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Is “Customer Service” Dead when it comes to Health Care?

June 4, 2010

The cornerstone of healthcare marketing…customer service. As a physician, you want to be evaluated by your patients based on the quality of care you provide. Believe it or not, the quality of care you provide is not the only factor influencing your patient’s feelings about your practice. Whether you recognize it or not, your patients [...]

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How to Start Your Medical Blog:
An introduction to the medblogosphere.

May 27, 2010

photo credit: Bull3t Medblogosphere?!?! Yes, the medblogosphere. It is the part of the Internet where medical blogging takes place. Now for those of you who know nothing about “blogging”, you may be wondering “what is a blog?!?” What is a blog? A blog is a contraction of the word Weblog, and a Weblog is a [...]

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Medical Website Design: SEO (Search Engine Optimization) Best Practices

May 25, 2010

Applying proper SEO (Search Engine Optimization) practices to your medical website design will help increase your Internet traffic.  However, unless you are publishing quality and relevant content to your website, excellent SEO practices won’t do you much good. This means your primary concern needs to be focused on creating content Internet users seek. Develop a [...]

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Healthcare Marketing Specialist, Marlee Ward,
Shares Healthcare Marketing Tips With Physicians Practice Magazine

May 5, 2010

Marlee Ward, President of Rx MD Marketing Solutions, a full service healthcare marketing firm, is featured in the May 2010 issue of Physicians Practice Magazine. Interviewed by senior editor, Sara Michael, Ward shares guerrilla marketing strategies physicians can use to build a profitable medical practice. Having worked with physicians in multiple medical disciplines across the [...]

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Medical Practice Marketing: Why workflow affects your medical practice marketing efforts.

March 4, 2010

Today we are addressing workflow because of the recent surge in patient complaints discovered on twitter (see posts below). If you plan to maximize your return on investment in your medical practice marketing activities, then you must take the follow advice to heart. If you are failing to operate under a well-organized workflow  you are [...]

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If you’re not running on time, you’re killing your potential for referrals!

March 4, 2010

Two complaints in two days! Just scroll down to see yesterday’s complaint.  I think some tips on physician workflow are in order.

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You want proof that internal marketing matters? You got it.

March 2, 2010

I don’t think this person’s physician will be generating any friends and family referrals, do you? As quoted from the patients perspective: Read the referenced post : The #1 FREE Medical Practice Marketing Tactic that is Right Under Your Nose!. Thank you for your retweet @WritersKitchen.

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Is Dropping Medicare the Right Option for Your Medical Practice?

February 26, 2010

Attention Physicians! If you were not aware, you should know that The Centers for Medicare and Medicaid Services have extended the deadline for establishing your Medicare participation status to March 17, 2010. In an effort to help physicians make an informed choice and better understand their obligations under the Medicare program, the AMA released a [...]

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