Gone are the days when the only options for dental practice marketing were referrals and the phone book. The phone book is slowly becoming obsolete, but referrals certainly are still an essential part of dental practice marketing activities. Even though referrals continue to be a highly productive source of new patients for dentists, there are numerous online marketing techniques that can help you attract tons of patients to your dental practice. The following are some Internet based marketing tactics you can use to increase your patient flow:
Develop an email Marketing List
You can start developing an email mailing list by collecting email addresses on your website for new patients, and in your office for current patients. You can also purchase an email mailing list targeting individuals living close to your dental practice. Although there are several ways to obtain an email list, it is always best to build your own list. Building an email mailing list for your dental practice takes time and requires some specialized skill.
For specific guidance on how to successfully build an email marketing list that will bring you a consistent flow of new patients, attend the Rx MD Marketing Solutions Webinar “Web Marketing for Physicians.” In this Webinar we you’ll get step-by-step instruction, designed to help you implement effective Web marketing strategies, including email list building.
Once you have a list, you can send the list members e-postcards, e-newsletters, or brief e-mail informing them about your practice and the kind of dental specialty that you offer. Always include attractive offers, such as a free dental check up or savings on cosmetic dental procedures. Use this opportunity to tell your target audience why you are the best choice for their dental needs by including your Unique Servicing Proposition. And, always look for ways to differentiate your practice from your competitors.
When it comes to dental practice marketing, you must have an online presence. We hope you have a website already, and if not, contact us immediately so that we can create an AFFORDABLE and EFFECTIVE Website for you. If you have a Website, then you have taken a step in the right direction. That’s good. Now, how about expanding your online presence? Using a number of techniques like: domain forwarding, blog development, local linking, and back linking (covered in our “Web Marketing for Physicians” webinar); you can improve your search engine ranking and increase your online visibility to drive more prospective patients to your practice’s Website. In turn, you will move them from your site right through the front doors of your dental practice.
Online Dental Directories
1-800-Dentist is not just a telephone directory anymore. The rapid growth and advancements in the field of Internet marketing for dentists has changed the shape of dental practice marketing. Now, you can place your ad in online dental directories. Ensure that your website is listed in these directories, and monitor the number of clicks your site receives from these ads. Make sure that you know where the traffic to your practice website is coming from. This way, you will be able to decide if the listing fee is worth your marketing investment. One of the critical aspects of your dental marketing plan is to measure the effectiveness of all of your practice marketing activities.
Online Article Marketing
Online article marketing is a great way to increase the online presence of your dental practice. Simply write articles on relevant, useful, and targeted subjects that appeal to your target market and post them online. There are several free article directories on the Internet were you can gain significant exposure. You can also increase your exposure by joining relevant forums or blogs.
The idea is to establish yourself as an expert in the field. Share your knowledge and experience. Try to answer questions presented by participants and always leave a link to your Website. If they find you informative, trustworthy and helpful they will definitely visit your website and your dental practice.
Don’t stick with just one or two online marketing strategies. The key to effective dental practice marketing, both online and offline, is to use integrated strategies. Hit them with all you’ve got as often as you can! Keep testing different tactics until you find the ones that work for your dental practice. Innovation is the name of the game when it comes to dental practice marketing online.
Rx MD Marketing Solutions provides full service marketing for doctors, marketing for physicians, marketing for cosmetic surgeons, marketing for dermatologists, marketing for aesthetics, marketing for general practice physicians, and marketing for dentists. We are more than medical marketing consultants; we help explode the profits of your medical practice!