Changes In The Modern Medical Practice : Marketing Your Medical Practice Is Essential!

Depiction of the evolution of the modern medical professional

The evolution of the modern medical practice is a rapid and dynamic process. Advances in science, knowledge, and technology further the ability of healthcare providers to offer superior services to those they treat. But with those advancements, a new set of ever-changing rules, regulations, and policies have developed. It is the merging of science, knowledge and technology with rules, regulations, and policies that are changing the modern medical practice like never before.

The days of simply hanging a shingle and placing your name and number in the phone directory are quickly fading. Doctors are facing a health care industry that is increasingly consumer-driven. It is a competitive marketplace, and running a medical practice is much more than just caring for patients. Now, it is truly running a business. But many doctors don’t like this idea. In fact, they cringe at the thought. What doctors fail to recognize is that by running their practice like a business they will actually give the consumer what they want….superior patient care.

What is more, as the rules, regulations, and policies continue to change, those health care practitioners who refuse to evolve with the times will simply be left behind. Frustrated and dissatisfied with the practice of medicine these practitioners will not survive with the fittest.

If you want the benefits of owning your own practice these days, you must realize you are a leader in health care and you must implement a strategy to operate a profitable patient-centered practice. You must run your medical practice like a business. This means you must set goals, implement a strategy, hire the right team, and monitor progress while maintaining a patient-centered practice.

Below you will see two versions of The Hippocratic Oath; the original translation and a modern version. Read closely, in both oaths you’ll see the same mission, the same purpose, and the same goals. The oath remains the same, but the modern version is written in a contemporary style and is better synthesized. It evolved, just as the modern medical practice is evolving.

Don’t resist the opportunities; embrace them. Your mission, your purpose, and your goals are the same.

Welcome to our blog: “evoMD: Tracking the Evolution of the Modern Medical Practice”

Greek physician

Hippocratic Oath: The Original (Translated)

I swear by Apollo the physician, and Asclepius, and Hygieia and Panacea and all the gods and goddesses as my witnesses, that, according to my ability and judgement, I will keep this Oath and this contract:

To hold him who taught me this art equally dear to me as my parents, to be a partner in life with him, and to fulfill his needs when required; to look upon his offspring as equals to my own siblings, and to teach them this art, if they shall wish to learn it, without fee or contract; and that by the set rules, lectures, and every other mode of instruction, I will impart a knowledge of the art to my own sons, and those of my teachers, and to students bound by this contract and having sworn this Oath to the law of medicine, but to no others.

I will use those dietary regimens which will benefit my patients according to my greatest ability and judgement, and I will do no harm or injustice to them.

I will not give a lethal drug to anyone if I am asked, nor will I advise such a plan; and similarly I will not give a woman a pessary to cause an abortion.

In purity and according to divine law will I carry out my life and my art.

I will not use the knife, even upon those suffering from stones, but I will leave this to those who are trained in this craft.

Into whatever homes I go, I will enter them for the benefit of the sick, avoiding any voluntary act of impropriety or corruption, including the seduction of women or men, whether they are free men or slaves.

Whatever I see or hear in the lives of my patients, whether in connection with my professional practice or not, which ought not to be spoken of outside, I will keep secret, as considering all such things to be private.

So long as I maintain this Oath faithfully and without corruption, may it be granted to me to partake of life fully and the practice of my art, gaining the respect of all men for all time. However, should I transgress this Oath and violate it, may the opposite be my fate.

Translated by Michael North, National Library of Medicine, 2002.

 

The Hippocratic Oath: Modern Version

I swear to fulfill, to the best of my ability and judgment, this covenant:

I will respect the hard-won scientific gains of those physicians in whose steps I walk, and gladly share such knowledge as is mine with those who are to follow.

I will apply, for the benefit of the sick, all measures [that] are required, avoiding those twin traps of overtreatment and therapeutic nihilism.

I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

I will not be ashamed to say “I know not,” nor will I fail to call in my colleagues when the skills of another are needed for a patient’s recovery.

I will respect the privacy of my patients, for their problems are not disclosed to me that the world may know. Most especially must I tread with care in matters of life and death. If it is given me to save a life, all thanks. But it may also be within my power to take a life; this awesome responsibility must be faced with great humbleness and awareness of my own frailty. Above all, I must not play at God.

I will remember that I do not treat a fever chart, a cancerous growth, but a sick human being, whose illness may affect the person’s family and economic stability. My responsibility includes these related problems, if I am to care adequately for the sick.

I will prevent disease whenever I can, for prevention is preferable to cure.

I will remember that I remain a member of society, with special obligations to all my fellow human beings, those sound of mind and body as well as the infirm.

If I do not violate this oath, may I enjoy life and art, respected while I live and remembered with affection thereafter. May I always act so as to preserve the finest traditions of my calling and may I long experience the joy of healing those who seek my help.

Written in 1964 by Louis Lasagna, Academic Dean of the School of Medicine at Tufts University, and used in many medical schools today.

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