How to Use Pay-Per-Click Advertising to Promote Your Medical Practice’s Website

Pay-per-click advertising can be an effective addition to a physician’s Internet marketing plan. Done correctly, pay-per-click

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advertising can sustainably increase traffic to your medical practice’s Website. Even if you are in a small rural or local area, targeted pay-per-click advertising can be an effective way to improve the chances that patients will find you online.

The first concern of any physician looking to use pay-per-click advertising to increase traffic to his or her website is to set a goal and budget. If not managed appropriately, pay-per-click advertising costs can quickly spiral out of control. If you think pay-per-click advertising is something you would like to use in your strategic health care marketing activities, seek professional help. It can save you a lot of time, headache, and money.

Many large companies, such as Google, that provide pay-per-click advertising services usually use a bid-based system for the keywords that are triggered when a search engine starts searching. The keyword that is being searched then starts a bidding process for advertisements for that keyword. The winning bid is placed in the first advertising slot on the Search Engine Results Page (SERP) followed by other bids in descending order from highest to lowest bid.

Another factor that affects the visibility of your pay-per-click ads is the quality of the ad itself. The more relevant your ad is to the search engine users the higher up your ad will show. So, the quality of your ad can change the order of the ads. If the link associated with your ad is followed to your site, you will be charged at the bidding rate. There is, of course, initial cost in developing a campaign, but after the initial cost, the click through cost and a monthly maintenance fee are the only expenses.

Rx MD Marketing Solutions provides full service marketing for doctors, marketing for physicians, marketing for cosmetic surgeons, marketing for dermatologists, marketing for aesthetics, marketing for general practice physicians, and marketing for dentists. We are more than medical marketing consultants; we help explode the profits of your medical practice!

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