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	<title>Medical Practice Marketing-Health Care Marketing Blog</title>
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	<description>evoMD:Tracking the Evolution of the Modern Medical Practice</description>
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		<title>Medical Practice Marketing: Implement Pricing Programs and Promotions the Right Way!</title>
		<link>http://rxmdmarketingsolutions.com/medical-practice-marketing-implement-pricing-programs-and-promotions-the-right-way/</link>
		<comments>http://rxmdmarketingsolutions.com/medical-practice-marketing-implement-pricing-programs-and-promotions-the-right-way/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 11:17:14 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=704</guid>
		<description><![CDATA[In the medical field it is usually NEVER profitable to compete on price. So, our first bit of advice is: Don’t compete on price! Price reduction alone is never a good strategy for improving profits. Building a recognizable and reputable brand for your medical practice is always the most effective way to create long-term growth. [...]]]></description>
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		<title>10 Ways to Improve Your Efficiency and Provide Your Patients with Superior Medical Care</title>
		<link>http://rxmdmarketingsolutions.com/10-ways-to-improve-your-efficiency-and-provide-your-patients-with-superior-medical-care/</link>
		<comments>http://rxmdmarketingsolutions.com/10-ways-to-improve-your-efficiency-and-provide-your-patients-with-superior-medical-care/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 11:16:41 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[medical practice marketing]]></category>
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		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=700</guid>
		<description><![CDATA[To maximize your ROI on marketing dollars spent you must measure up to the promise you’ve made to your patients. Your medical marketing strategies may bring them in the front door, but it is the quality of care provided, the patient’s experience with your staff, and the satisfaction of your patients needs and wants that [...]]]></description>
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		<title>6 Common Healthcare Marketing Terms You Should Understand</title>
		<link>http://rxmdmarketingsolutions.com/6-common-healthcare-marketing-terms-you-should-understand/</link>
		<comments>http://rxmdmarketingsolutions.com/6-common-healthcare-marketing-terms-you-should-understand/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 11:44:10 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=697</guid>
		<description><![CDATA[Whether you are attempting to do your own marketing, or you have hired a professional to work with you, most healthcare marketing terminology will be new to you.  But instead of getting duped into thinking these concepts are harder to figure out, I&#8217;m going to share the 6 most common healthcare marketing terms that will [...]]]></description>
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		<title>Is Your Medical Practice On The Web?  What are you waiting for, Doc?</title>
		<link>http://rxmdmarketingsolutions.com/is-your-medical-practice-on-the-web-what-are-you-waiting-for-doc/</link>
		<comments>http://rxmdmarketingsolutions.com/is-your-medical-practice-on-the-web-what-are-you-waiting-for-doc/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 22:45:54 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=685</guid>
		<description><![CDATA[Hey Doc, I’m not sure what physicians are waiting for, but having a Web presence is becoming more and more essential to effectively marketing your medical practice. As traditional methods of marketing and advertising begin to wane in effectiveness, it is no longer enough to depend on word of mouth publicity or an advertisement in [...]]]></description>
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		<title>How to Improve Patient Retention and Care Plan Compliance</title>
		<link>http://rxmdmarketingsolutions.com/how-to-improve-patient-retention-and-care-plan-compliance/</link>
		<comments>http://rxmdmarketingsolutions.com/how-to-improve-patient-retention-and-care-plan-compliance/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 12:28:40 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=661</guid>
		<description><![CDATA[Wouldn&#8217;t you love it if your patients felt unyielding loyalty to you? Wouldn&#8217;t you love it if your patients didn&#8217;t second guess your recommendations because they trusted your authority? Wouldn&#8217;t you love it if you had a consistent flow of patient referrals without having to ask your patients for the referrals yourself? You can! You [...]]]></description>
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		<title>You Don&#8217;t Have to Run Your Medical Practice Like &#8220;They&#8221; Say You Do!</title>
		<link>http://rxmdmarketingsolutions.com/you-dont-have-to-run-your-medical-practice-like-they-say-you-do/</link>
		<comments>http://rxmdmarketingsolutions.com/you-dont-have-to-run-your-medical-practice-like-they-say-you-do/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 13:24:22 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[medical practice]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=642</guid>
		<description><![CDATA[Healthcare Marketing Requires Innovation One of the things I try to help all of my clients see is that innovation has a place&#8230;even in medical practice management and healthcare marketing. For some this is difficult to understand. Breaking free from the status quo and the &#8220;it&#8217;s just the way it is&#8221; mentality is hard and [...]]]></description>
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		<title>Physician to Physician Referrals:How-to Get em&#8217; and Keep em&#8217;.</title>
		<link>http://rxmdmarketingsolutions.com/physician-to-physician-referralshow-to-get-em-and-keep-em/</link>
		<comments>http://rxmdmarketingsolutions.com/physician-to-physician-referralshow-to-get-em-and-keep-em/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 11:24:35 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>
		<category><![CDATA[how to get]]></category>
		<category><![CDATA[patient referral]]></category>
		<category><![CDATA[physician referral]]></category>
		<category><![CDATA[primary care physician]]></category>
		<category><![CDATA[referral sources]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=619</guid>
		<description><![CDATA[For many physicians, especially specialty practitioners, building a profitable medical practice requires building strong referral relationships with other doctors. For those who love to rub elbows this can be a very easy and fun marketing activity. For others, building a database of referring physicians is not fun and may even be intimidating. The good news [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Are You Flushing Your Healthcare Marketing Dollars Down the Toilet?</title>
		<link>http://rxmdmarketingsolutions.com/are-you-flushing-your-healthcare-marketing-dollars-down-the-toilet/</link>
		<comments>http://rxmdmarketingsolutions.com/are-you-flushing-your-healthcare-marketing-dollars-down-the-toilet/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 12:15:48 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[healthcare marketing activities]]></category>
		<category><![CDATA[medical practice marketing]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=523</guid>
		<description><![CDATA[If you don’t know how much money you are making as a result of your healthcare marketing activities, it is very likely that you waste A LOT of money on healthcare marketing activities that don’t generate results. Are you flushing your marketing dollars down the toilet? If you don’t know how much money you are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Create Compelling Content for Your Medical Practice’s Website</title>
		<link>http://rxmdmarketingsolutions.com/how-to-compelling-content-for-your-medical-practice%e2%80%99s-website/</link>
		<comments>http://rxmdmarketingsolutions.com/how-to-compelling-content-for-your-medical-practice%e2%80%99s-website/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 12:28:32 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>
		<category><![CDATA[The Internet & Healthcare Marketing]]></category>
		<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[healthcare marketing strategy]]></category>
		<category><![CDATA[medical practice]]></category>
		<category><![CDATA[medical website]]></category>
		<category><![CDATA[patient education]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=514</guid>
		<description><![CDATA[Healthcare Marketing: Does your website have compelling content? So you’ve hired a web developer to create a fantastic website for your medical practice, and now they want you to provide them with the content for your site. So, what kind of content should you put on your medical practice’s Web site? First, define your website’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Effective and Inexpensive Medical Practice Marketing Tactics:  Guerrilla marketing &amp; Healthcare &#124; Part II</title>
		<link>http://rxmdmarketingsolutions.com/effective-and-inexpensive-medical-practice-marketing-tactics-guerrilla-marketing-healthcare-part-ii/</link>
		<comments>http://rxmdmarketingsolutions.com/effective-and-inexpensive-medical-practice-marketing-tactics-guerrilla-marketing-healthcare-part-ii/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 00:11:36 +0000</pubDate>
		<dc:creator>Marlee Ward</dc:creator>
				<category><![CDATA[Marketing the Modern Medical Practice]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[medical practice]]></category>
		<category><![CDATA[medical practice marketing]]></category>
		<category><![CDATA[medical website]]></category>
		<category><![CDATA[Physicians]]></category>

		<guid isPermaLink="false">http://rxmdmarketingsolutions.com/?p=506</guid>
		<description><![CDATA[Okay, so having read Part I on applying Guerrilla Marketing Strategies to your medical practice, now let’s discuss modern, effective – and inexpensive – ways physicians can market their practices. It should be no surprise to you that the single most inexpensive and effective method for marketing your medical practice is to focus on internal [...]]]></description>
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