Comments on: 3 Steps to Medical Practice Marketing that Works! http://rxmdmarketingsolutions.com/3-steps-to-medical-practice-marketing-that-works/ evoMD:Tracking the Evolution of the Modern Medical Practice Wed, 14 Jul 2010 11:34:40 +0000 hourly 1 By: Marlee Ward http://rxmdmarketingsolutions.com/3-steps-to-medical-practice-marketing-that-works/comment-page-1/#comment-18 Marlee Ward Fri, 26 Feb 2010 14:19:44 +0000 http://www.rxmdmarketingsolutions.com/evoMDblogspot/?p=123#comment-18 Thank you for your astute comment Lorraine. The irony of a physician's ability to "keep a clinician's distance" is that this behavior causes patients to feel as though their physician does not understand them or their needs. As you noted, understanding and engagement serve as the cornerstone for building strong doctor-patient relationships. Your suggested link is a must read! Sometimes physicians are truly too smart for their own good and that is where professional marketing services can come to the rescue. Thank you for your astute comment Lorraine. The irony of a physician’s ability to “keep a clinician’s distance” is that this behavior causes patients to feel as though their physician does not understand them or their needs. As you noted, understanding and engagement serve as the cornerstone for building strong doctor-patient relationships. Your suggested link is a must read! Sometimes physicians are truly too smart for their own good and that is where professional marketing services can come to the rescue.

]]> By: Lorraine http://rxmdmarketingsolutions.com/3-steps-to-medical-practice-marketing-that-works/comment-page-1/#comment-17 Lorraine Wed, 24 Feb 2010 17:39:35 +0000 http://www.rxmdmarketingsolutions.com/evoMDblogspot/?p=123#comment-17 This is a terrific post, Marlee. Spot-on with every point. Á propos of the Second Step: Physicians--much like entrepreneurs, business owners and C-Level executives--are often burdened with "the curse of too much knowledge." This phrase was coined by marketers Chip and Dan Heath: http://37signals.com/svn/posts/213-the-curse-of-knowledge. Doctors are passionate about their work but are trained to keep a clinician's distance. Their uber-rationality complicates communications and marketing. "Too much knowledge" makes doctors think and speak dispassionately and emphasize features over benefits. Not only does this hinder engagement with prospective patients--it also confounds Search Engine Optimization efforts. This is a terrific post, Marlee. Spot-on with every point.

Á propos of the Second Step: Physicians–much like entrepreneurs, business owners and C-Level executives–are often burdened with “the curse of too much knowledge.”

This phrase was coined by marketers Chip and Dan Heath: http://37signals.com/svn/posts/213-the-curse-of-knowledge.

Doctors are passionate about their work but are trained to keep a clinician’s distance. Their uber-rationality complicates communications and marketing. “Too much knowledge” makes doctors think and speak dispassionately and emphasize features over benefits.

Not only does this hinder engagement with prospective patients–it also confounds Search Engine Optimization efforts.

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